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Tuesday, July 13 • 8:00am - 9:00am
An Entrepreneur and Behavioral Economist Walk Into a Bar

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Imagine sitting at a bar after a long day as an entrepreneur, you had another VC company let you know they wouldn't be funding your business idea, you're struggling with communicating the importance of your business and the impact it has on your target audience. Then out of nowhere, a behavioral economist just happens to sit down next to you... and you strike up a conversation, you learn about: change management (and how to communicate being a disruptor in your industry), you learn about retention and how behavioral economics can help you not only on-board your clients but keep them, and you learn about how behavioral economics can solve just about any business problem you have by using human centered design.

This presentation is for entrepreneurs who want to learn more about designing communication and products to fit within human psychology and economics. It will provide a background on BE and how it can be used in business practices everyday. Entrepreneurs will walk away with real tools and tactics to implement in their own businesses.

avatar for Kirstie McPherson

Kirstie McPherson

Principal, Edeveco / The Behavioral Economics Company
Kirstie McPherson is a Behavioral Economist who’s research has focused on economic development throughout her career. Working with dozens of communities across the US, Kirstie has identified key practices to enhance economic development and answer the most common problems our communities... Read More →

Tuesday July 13, 2021 8:00am - 9:00am MDT