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Monday, July 12 • 10:00am - 10:30am
Technical Storytelling: Even the Best Products Don't Sell Themselves

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Developing an innovative new technology can be as rewarding as it is challenging. After creating a working prototype and securing a few early adopting customers, some founders may think the hard work is mostly done. That is not the case, however, because even the best new technologies do not sell themselves. Simply describing the innovative technology is typically not enough to convince the majority. Storytelling is a powerful tool to align the benefits of your new solution with an audience's needs and desires.

avatar for Ellen Williams

Ellen Williams

Business Development Manager, Exum Instruments
I am an atypical engineer who combines a highly technical background with business acumen and strong communication skills. I call myself a "Technical Storyteller" because of my background and experience working with multi-disciplinary teams solving complex technical problems and effectively... Read More →

Monday July 12, 2021 10:00am - 10:30am MDT