Developing an innovative new technology can be as rewarding as it is challenging. After creating a working prototype and securing a few early adopting customers, some founders may think the hard work is mostly done. That is not the case, however, because even the best new technologies do not sell themselves. Simply describing the innovative technology is typically not enough to convince the majority. Storytelling is a powerful tool to align the benefits of your new solution with an audience's needs and desires.
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