This session will provide attendees the tools to write clear, targeted, effective proposals to win contracts. Writing proposals is both a science and an art. Proposals are highly structured and must be 100% compliant (the science) but they are also an exercise in thinking like the issuer of the solicitation or procurement document (the art). By carefully assessing the solicitation documents, identifying all the requirements, and mapping those requirements in a requirements compliance table (RCT), you can accomplish three critical objectives: 1. Ensure you actually meet the issuer's requirements 2. Plan a logical, 100% compliant proposal 3. Write clearly, concisely, in plain language