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avatar for Kristine Carey

Kristine Carey

Brand Guide
Arvada, Colorado

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I am the founder of Brand Guide, advising companies on marketing communication strategy, tactics, and brand development. I am also the creator and advisor of Brandamentals Academy™  an eLearning branding and marketing communications course for startup and emerging brands with purpose-driven and better-for-you products and services.


My career as a Brand Guide has allowed me to build awareness and consistent brand messaging that connects with consumers and business partners alike. I am a mission-driven strategist with an entrepreneurial spirit working with small startups and mid-sized brands. 


I launched Brandamentals Academy™ an eLearning business, branding, and communications course to help startup and emerging brands build consistent messaging across their business. I have a workshop “How to position your brand for success with consistent and authentic messaging” that focuses on business vision, mission, reasons to believe, and brand character. 


I have executively led marketing communications programs in the natural products category with such brands as Food Business Consulting, Wedderspoon Organic, Healthy Skoop, and MyChelle Dermaceuticals and the outdoor industry with Sierra Designs, Ultimate Direction, and Mountainsmith. I also advise in the cannabis industry with companies such as Space Food Sticks, The Vivid Team, and Keef Brands.


I am the give-back committee ambassador for Naturally Boulder a community leader in the Natural Products industry. I am a mentor & advisor with Uncharted Social Impact Accelerator, University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, and the Telluride Venture Accelerator.


I a member of the Denver, Metro Caring Food Access Sustainability and Innovation Committee. This committee is charged with embarking on a project to re-imagine Metro Caring’s fresh foods market in alignment with its mission of ending hunger at its root. We are currently working on creating a food utility for the Denver area. 


I enjoy leading companies and their teams through the adventurous routes of brand development and creative storytelling.